Instagram Stories: A Powerful Tool That Can Help Your Business Grow

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Instagram Stories: A Powerful Tool That Can Help Your Business Grow

By: Karthik Reddy 

Instagram added the Stories feature in 2016. Since then, it has proven to be a fun and useful medium for sharing memorable moments. However, it has also proved to be a powerful marketing tool for businesses who are trying to reach more customers.

Why You Should Use Instagram Stories

There are many reasons why you should jump on the bandwagon and introduce Instagram Stories to your digital marketing strategy. According to 99firms, Instagram users spend 28 minutes a day on average watching Stories. That’s a long period during which you can pitch many ideas.

Moreover, the number of active daily users of Stories is growing and has reached 300 million. That’s a huge audience waiting to hear about your product or service. Finally, and most importantly, around 20% of Stories posted on Instagram lead to direct interaction with the customer.

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What Can Instagram Stories Do for You

Instagram Stories are a versatile feature that can be used for numerous purposes and can lead to many different results. For example, you can use an Instagram Story to simply inform your followers about some service that you provide or about a new development in your business.

Another thing that many businesses use Stories is to direct their customers to other pages and sources of information. These can be shoppable pages, social media platforms, blog posts, apps, campaign pages, and more.

However, the majority of businesses use Instagram Stories for promotional purposes — to show a new product to their customers. You should do the same.

Which Popular Brands Use Instagram Stories Daily?

As it is the case with the most popular and successful digital marketing trends, Instagram Stories were popularized by big, well-known brands. Some of the biggest ones that use them every day are the likes of Mercedes-Benz, McDonald’s, Asos, Lego, Maybelline, NASA, and many others. That seems like a good company to be in!

If you’re intrigued by the power of Instagram Stories and wish to learn more about how you can apply them to your business, you should read the infographic below and get an in-depth look at this topic!

How Businesses Use Instagram Stories – 30 Case Studies (Infographic)



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Vijay Soni
About Vijay Soni 486 Articles
Vijay Soni is Ph.D. in molecular biology, microbiology, and immunology together from BITS-Pilani, Hyderabad campus and National Institute of Immunology, New Delhi, India. Currently, he is working at Weill Cornell Medical College-New York (U.S.A.) as a postdoctoral research associate. He is an expert in innovations and its translation. He is also the founder of "Scipreneur" which is a platform for the Scientific Entrepreneurs. Innovations and creativity are his passion.

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